CDrive Marketing Qualified Leads: Develop lead generation campaign/program strategy, objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition and current customer upsell opportunities.
• Integrated Campaign Development: Execute an integrated mix of email, direct mail, WhatsApp business, digital, lead-nurturing and content marketing campaigns for lead generation, including emails, landing pages, calls-to-action and content.
• Lead Nurture: Manage lead nurturing programs to accelerate prospect movement through the demand generation sales funnel.
• Marketing Automation: Ensure optimization of marketing automation best practices to attract and guide qualified leads through the sales process.
It is an engineering company and India’s market leader in height access solutions.